Are you missing a pivotal opportunity to engage with your consumer?

Your website is your number one salesperson. It is where potential consumers will go to learn more about your business and get a feel for your brand. Don’t miss an opportunity to make a good first impression and to leave them wanting to learn more.

Here is a quick checklist to see if your website could use some improving.

1. Is your website speaking to your consumers?

You may be the best at what you do, but if you do not speak to the needs of your consumers and how you can solve their problems, you are merely putting out a buffet of information. Be direct, recognize their needs, and offer solutions. Don’t let your visitor meander around to find what they may be looking for. Do the work for them.

2. Is the design of your website supporting your brand message?

Design is an indirect way to communicate who you are and how you conduct business. Is your website organized, does it look current and forward? Are the colors supporting your image?

A lack of design can be detracting from your business and getting in the way of enticing new business.

3. Is it easy to contact you?

Can your visitors find your contact information? Give your visitors several ways to reach out to you and make it easy to find.

4. Is your website branding you?

Branding is not about having the perfect logo, but you do need to have an organized design and a concise message that conveys your brand. Does your website portray who you are and what makes your business unique to you? Does it differentiate you from your competition? Is your consumer left with a good impression of your services?

5. Is your website optimized?

Does your website load quickly? Is it easy to navigate? Page speed and usability also impact your visitors’ experience. Make it pleasant for them.

Don’t allow frustrated visitors to leave your website to visit the competition.

If you would like to discuss your website and marketing needs further, contact Digital Space Designs via the form below.

Digital Space Designs helps to bring businesses to life in the digital space in a thoughtful way, let’s chat!